Yes ! If there’s one thing that I do for optimizing on a webpage that would be obviously the Page Title. It is the most important SEO factor and it helps search engines get the idea about your website.
1. What is the length of my page title?
From the point of view, the idle length of the page title is around 65 character. You know Google SERPs display only 65 character.Anything after which will be truncated. So it makes sense to write page titles within the 65 character limit.
2.Repeating keywords on page title?
We’ve been told several times that repeating keywords on the page title is not a good idea. But every other website I see (popular ones) do follow this method. What’s disappointing is that while Google suggests that this is bad karma, not all the time can they “catch” such acts.
Also, most of the time, when keywords are repeated on the title, there are all sorts of keyword spamming techniques that follow. Obviously, if the webmaster is taking the luxury of spamming his page title, then he must be following other methods too.
So, if you’ve been repeating keywords on your page title, then its most likely that you’ll lose your reputation with Google somewhere down the line, if not now. Most of the successful websites doing keyword title spamming, is either gone unnoticed or not within the Google radar, so don’t imitate them.
3. Does your Page Title answer the users question? Use it as a Call For Action.
You know, people tend to like websites that address their concerns. So, if someone is searching something on Google and assuming that your site appears on the first page, check if the page title is answering the users question. Merely matching the search term just isn’t enough to convince the user.
For example, if the Google search query is -
“What is Karate ?”
A perfect title would be something like –
“Learn Popular Martial Art Karate – Get Karate Gear,Videos etc”
Rather than something like –
“Karate Videos, Karate Gear, Karate Masters, Blah Blah”.
When writing page titles, keep in mind that there are ten other competitors thinking like you and doing the same thing as you to get their sites ranked. In order to “win the user” you have to be different. A simple solution is to check your keyword rankings on Google and find out what the top competition page titles are like. Then write effective and attractive copy within the 65 character limit.
5. Select and design your keywords after thoughtful keyword research.If you select and design your keywords properly 65 characters is a lot of space, and spamming occurs when you are not sure about what keywords to target. So don’t just go about picking up every keyword variation possible from your keyword research tool. You just got 66 characters, make full use of it.
